New Home 2021


Immerse yourself in our ultra-soft, super-cozy wrap and magically feel the love, support, and warmth from those who care about you.

A perfect, meaningful gift for anyone (including yourself!) for any reason…or no reason at all. Each comes with a small pocket to hold a special, customizable note.*

We created MagicWrap to give to a dear friend. We wanted her to know – and feel – how special she was to us. That she was supported and loved. Celebrated. Soothed. Safe. She loved it! And and our small business was born.

*Click here for a preview of customizable card messages.

MagicWrap currently comes in two styles, which you can explore below.

There is nothing like the experience of a MagicWrap. Nothing that makes you feel quite so special, celebrated, supported, and cared for. MagicWrap is ultra-soft and comes in two styles, two sizes, and several colors. 

Unlike a blanket, a slit cut up the middle ensures it wraps comfortably around you, won’t fall off and won’t feel bulky around the neck. (Check out the quick demo video from our co-creator Deirdre.) It is machine washable and anti-pill.

Each MagicWrap comes with a thoughtful, customizable note that fits right in the pocket. The note can be created using one of our templates or from scratch. Standard shipping anywhere in the U.S. is included with every MagicWrap purchase.

Our sincere thanks for sharing the magic. We are so humbled by the amazing support and appreciation we’ve been getting for our beloved product and our small business!

“Why MagicWrap is Better Than a Blanket”
– from Deirdre, our co-creator

Instagram @magic.wrap

  • by magic.wrap 6 days ago
    “It’s just so relaxing!” said one of our favorite reviewers. We agree! There’s still time to gift a hug with one of our last Sky Blue MagicWraps (and get in on our 15% off sale) before our season officially ends. Don’t miss out!
  • by magic.wrap 3 weeks ago
    It’s so true. Rest isn’t just It’s also what helps us be at our best for everything else. Here’s to getting some rest on today!
  • by magic.wrap 2 weeks ago
    We’re sure Peter is well-loved - and WE sure love hearing how well his magical gifts were received by his family! Thanks for letting us know, Peter! It’s not too late to get it on the magic - and our end-of-season 15% off sale. Link in bio!
  • by magic.wrap 2 weeks ago
    As our season nears its end, we feel it’s only fair to let you know that we are down to our very last waffle dove gray MagicWrap. That’s right...ONE left. Click on the link in our bio to snag it (along with the few other remaining colors)...AND get 15% off!
  • by magic.wrap 1 week ago
    Looking for the perfect, huggable, “steal-able” gift for someone you care about? Here it is! We’ve got just a few left for the season before they’re gone. Get yours now and don’t miss out - plus you’ll get 15% off thanks to our end-of-season sale!
  • by magic.wrap 4 weeks ago
    And we can’t think of a better daily habit! After all, sending a hug to yourself and others can make any day that much better!
  • by magic.wrap 3 weeks ago
    Beautiful lady- in beautiful purple! Don’t miss out on your chance to gift others - and yourself - the most beautiful, huggable, magical wrap around...currently at 15% off!
  • by magic.wrap 4 weeks ago
    The look you get after reading the customized note from the person who sent you the hug of a MagicWrap. Now that’s the way to show someone you care! And don’t forget...our end-of-season sale means all MagicWraps are currently 15% off!
  • by magic.wrap 2 weeks ago
    Perfectly plush purple. Luckily, there are a still a few of these fan favorite MagicWraps left as we finish out the season. And it makes for one of the best hugs you can give yourself or others all year long. Check out our end of season sale and get 15% off!
  • by magic.wrap 1 day ago
    We agree with all of it! Still time to gift the coziest hug to someone you care about (including yourself!). Click the link in our bio to get in on our 15% off end-of-season sale!

Watch the surprising 10News story on how MagicWrap came to be!

You can check out the full story that aired on ABC 10News here: