New Home 2021


Immerse yourself in our ultra-soft, super-cozy wrap and magically feel the love, support, and warmth from those who care about you.

A perfect, meaningful gift for anyone (including yourself!) for any reason…or no reason at all. Each comes with a small pocket to hold a special, customizable note.*

We created MagicWrap to give to a dear friend. We wanted her to know – and feel – how special she was to us. That she was supported and loved. Celebrated. Soothed. Safe. She loved it! And and our small business was born.

*Click here for a preview of customizable card messages.

MagicWrap currently comes in two styles, which you can explore below.


Cuddle Fleece is an ultra-soft and cozy fabric.
It comes with two keepsake pockets and two size options.
(click here to see a size comparison)


Waffle Fleece is a soft, textured, lighter-weight fabric.
It comes with two keepsake pockets and two size options.
(click here to see a size comparison)

There is nothing like the experience of a MagicWrap. Nothing that makes you feel quite so special, celebrated, supported, and cared for. MagicWrap is ultra-soft and comes in two styles, two sizes, and several colors. 

Unlike a blanket, a slit cut up the middle ensures it wraps comfortably around you, won’t fall off and won’t feel bulky around the neck. (Check out the quick demo video from our co-creator Deirdre.) It is machine washable and anti-pill.

Each MagicWrap comes with a thoughtful, customizable note that fits right in the pocket. The note can be created using one of our templates or from scratch. Standard shipping anywhere in the U.S. is included with every MagicWrap purchase.

Our sincere thanks for sharing the magic. We are so humbled by the amazing support and appreciation we’ve been getting for our beloved product and our small business!

“Why MagicWrap is Better Than a Blanket”
– from Deirdre, our co-creator

Instagram @magic.wrap

  • by magic.wrap 3 weeks ago
    Happy Valentine’s Day from our MagicWrap family to yours! We hope your day is filled with love, compassion, and the people you care about the most.  Looking to treat yourself or a loved one today? Take advantage of the last day of our Valentine’s Day Sale! All MagicWraps are still 20% off, no code needed.  Simply head to the website and the discount will be applied in your cart automatically.
  • by magic.wrap 2 days ago
    The best way to stay warm and hugged up wherever and whenever you need it? MagicWrap of course! Don’t forget about our 15% season close-out sale! Link in bio!
  • by magic.wrap 2 weeks ago
    Relaxation checkpoint: do a breathing exercise with us!⁠ ⁠ 1. Breathe all of the air out of your lungs. ⁠ ⁠ 2. Breathe in for four seconds⁠ ⁠ 3. Hold at the top for four seconds⁠ ⁠ 4. Breathe out slowly for four seconds⁠ ⁠ Repeat as needed for some extra mindfulness today! ☕⁠
  • by magic.wrap 2 weeks ago
    We all want to be safe and spend as much time as possible outdoors, but it sure can get chilly out there.. ❄️⁠ ⁠ Wrap up in a MagicWrap and stay cozy and safe...inside and outside! ⁠ ⁠ :  @nobswithbs ⁠ ⁠  #giftahug   #feelthelove   #sharesomemagic   #mymagicwrap   #cozygift   #betterthanablanket  ⁠
  • by magic.wrap 1 week ago
    Did you know? It’s impossible to not be smiling while wearing a MagicWrap!
  • by magic.wrap 2 weeks ago
    Wishing you could send a hug to those friends and family you haven’t seen in months? You can. ⁠ ⁠ Let us handle the card, and send a soft, cozy, hug to the people you miss the most.
  • by magic.wrap 1 week ago
    Bring some peace and comfort into your life with our Dove Gray Waffle Fleece.
  • by magic.wrap 4 days ago
    Our favorite way to talk about the difference MagicaWrap makes for those giving and receiving it... is to let those who have experienced it do the talking for us! And don’t forget...our 15% off end-of-season sale is going on now!
  • by magic.wrap 3 weeks ago
    It really is the perfect winter companion! MagicWraps won’t slip off your shoulders while you read, watch movies, or even have breakfast! ❄️⁠ ⁠ No matter the activity, you can always count on MagicWrap to keep you warm and cozy!

Watch the surprising 10News story on how MagicWrap came to be!

You can check out the full story that aired on ABC 10News here: