New Home

previous arrowprevious arrow
next arrownext arrow

Immerse yourself in our ultra-soft, super-cozy wrap and magically feel the love, support, and warmth from those who care about you.

A perfect, meaningful gift for anyone (including yourself!) for any reason…or no reason at all. Each comes with a small pocket to hold a special, customizable note.*

We created MagicWrap to give to a dear friend. We wanted her to know – and feel – how special she was to us. That she was supported and loved. Celebrated. Soothed. Safe.

She loved it! And so we decided to help others give, receive and wrap the magic, too…and our small business was born.

MagicWrap currently comes in three styles, which you can explore below. (Please note that pre-order options are estimated for delivery in October 2020.)

*Click here for a preview of customizable card messages.


Waffle Fleece is a soft, textured, lighter-weight fabric.
It comes with two keepsake pockets and three size options.


Cuddle Fleece is an ultra-soft and cozy fabric.
It comes with two keepsake pockets and three size options.


Classic Cuddle Fleece is an ultra-soft and cozy fabric.
Our original design, it comes with one keepsake pocket and two size options.

There is nothing like the experience of a MagicWrap. Nothing that makes you feel quite so special, celebrated, supported, and cared for. MagicWrap is ultra-soft and comes in three styles, three sizes, and several colors. 

Unlike a blanket, a slit cut up the middle ensures it wraps comfortably around you, won’t fall off and won’t feel bulky around the neck. (Check out the quick demo video from our co-creator Deirdre.) It is machine washable and anti-pill.

Each MagicWrap comes with a thoughtful, customizable note that fits right in the pocket. The note can be created using one of our templates or from scratch. Standard shipping anywhere in the U.S. is included with every MagicWrap purchase.

Our sincere thanks for sharing the magic. We are so humbled by the amazing support and appreciation we’ve been getting for our beloved product and our small business!

“Why MagicWrap is Better Than a Blanket”
– from Deirdre, our co-creator

Instagram @magic.wrap

  • by magic.wrap 4 weeks ago
    Selfies come out better if you’re cozy, it’s just science. (But don’t ask us for sources…)  Who would you like to be sharing a cozy moment with this week? Tag them in the comments to let them know! 
  • by magic.wrap 2 weeks ago
    Drum roll please... new MagicWrap colors AND a restock have arrived! We are so thrilled to share our new colors and updated design with our MagicWrap family. ⁠⠀ ⁠⠀ Our new MagicWraps now have not one but two pockets, and come in three sizes (Small, Regular/Large, and Extra Large). Swipe right to see our new colors and restocked colors, listed here in order:⁠⠀ ⁠⠀ Waffle Fleece Slate Blue, Waffle Fleece Light Gray, Waffle Fleece Ruby Red, Waffle Fleece Blush, Waffle Fleece Navy, Waffle Fleece Latte, Cuddle Fleece Purple, Cuddle Fleece Graphite, Cuddle Fleece Sky Blue⁠⠀ ⁠⠀ ⁠⠀ Comment below your
  • by magic.wrap 2 days ago
    We are so thankful for all our customers who support MagicWrap, so we want to be the ones to gift one to YOU. Enter our giveaway to win your very own MagicWrap! ⁠ ⁠ Rules to enter the giveaway below:⁠ ⁠ 1. Tag someone you would love to share MagicWrap with⁠ 2. Make sure to be following @Magic.Wrap to be eligible to win⁠ 3. Bonus - share to your story for an extra entry!⁠ ⁠ Keep an eye on our stories, as we will announce the winner on Monday! ⁠ ⁠ *This giveaway is not affiliated with Instagram.
  • by magic.wrap 2 weeks ago
    The middle of the week can be overwhelming - take a moment with us to take a scroll break and try this breathing exercise below to take a moment for yourself today.⁠ ⁠ Calming breathing exercise:⁠ ⁠ 1. Breathe in for four seconds⁠ 2. Hold at the top for four seconds⁠ 3. Breathe out for four seconds⁠ 4. Hold at the bottom for four seconds⁠ ⁠ Repeat as needed until you’re ready to tackle the day! If you tried it out, let us know in the comments how you feel! ⁠
  • by magic.wrap 1 week ago
    Just like a fresh cup of coffee, let our Latte Waffle Fleece MagicWrap warm you up as the temperatures go down.☕ ⁠ ⁠ Click the link in our bio to purchase your MagicWrap!
  • by magic.wrap 4 days ago
    He thinks MagicWraps are just purrrfect. Your pets are bound to love your MagicWraps just as much as you will!
  • by magic.wrap 2 weeks ago
    We may be far apart, but we still have each other. Tag a friend in the comments you’d like to send a little love to today! ⬇️
  • by magic.wrap 1 week ago
    It’s pretty impossible not to be smiling while wearing a MagicWrap. ⁠⠀ ⁠⠀ Did you know that each of our MagicWraps come with a customizable note? It’s the perfect way to send a gift that isn’t just useful and cozy, but personal too.
  • by magic.wrap 3 weeks ago
    Ready to take on the rest of the week with our MagicWrap family (all of you!) by our side. Wishing you all a great start to the week! Sailing on  @halcyonseascharters 
  • by magic.wrap 3 weeks ago
    If you’re looking for the perfect gift for someone you care about - look no further. MagicWrap is here to give a warm embrace to friends and family you may not be able to see right now.

Watch the surprising 10News story on how MagicWrap came to be!

You can check out the full story that aired on ABC 10News here: